When we discovered Lauren on Instagram, we instantly resonated with her story due to all the similarities between her brand and ours. Just like us, Lauren started her skipping rope journey during Covid; a journey into the world of fitness that changed everything for her.
We needed to come up with a concept that will really catch the viewer’s eye whilst communicating two key messages. Firstly, Lauren’s success story, starting out from simply skipping in her back yard, to inspiring thousands of people worldwide, growing her confidence and taking skipping rope to the busiest road of central London.
The video also needed to capture the beauty of the sport whilst also communicating the isolated feeling that you get whilst performing your preferred sport.
Having just met up with Lauren, luckily, our energies instantly matched, and what happened next was simply magic.
This video was the first of a content series which was utilised to further solidify the concept. Scroll down to keep reading.
