Summer Sunset Fitness Festival

Event Management & Partnership

Making Malta Destination Fitness

After a successful concept in Summer 2021, the long awaited BULLETPROOF Sessions Boat Workout Edition, returned for round 2 in 2022. Bigger & Better, this is the SHIPWRECK Edition; a workout experience like no other.

A Summer Sunset Fitness Festival, consisting of 3 stations of 6 sub-workout experiences on rotation for an all-round taster.

The vision was to create an experience that voyagers will never forget. A mix of fitness, music, culture & full on vibes.

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Client
Bulletproof Culture
Date
2022
Services
Location Scouting, Concept Brainstorming, Filming, Editing, Photography, Event Management

Introducing the concept

The Launch Campaign

Bringing back an event that the community was already familiar with, but this time round with a couple of changes, we needed to introduce the new dimension of the festival; the goal was to communicate the theme of the session “Shipwrecked” and also the fact that we will now also be having new activities, Kayaking being one of them.

In order to resonate with the concept of “fitness for all levels” we planned out an entertaining skit with Raphael, one of the leading influencers in Malta.

The campaign was launched through the video, with communicative graphics rolling out in conjunction with the video in order to communicate all the key information regarding the event.

Doing what we do best

Documenting A Workout Like Never Before

For the actual coverage of the event, the goal was to have a balanced mixture of user generated content to give the event a community feeling, whilst also utalising a mixture of Drone and FPV drone footage in order to capture the uniqueness of the location that the event was held in.

(p) Prev project

Cycle & Win

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Making Malta Destination Fitness

Client

Date

Services

The Launch Campaign

Documenting A Workout Like Never Before

Cycle & Win

Malta Throwdown

Contact

For any inquiries please email